ILLIAD INTENT
The Driving  force
Our strategy is to meet the product needs of the building industry through focused sourcing and redistribution of goods into each identified segment of the market.

Core competencies
To survive and prosper we must excel at:
- Market intelligence
- Procurement
- Trading skills
 

Philosophy
- Owner manager ethos with strong incentives for performance
- Decentralised operating divisions
- Tight centralised financial controls
- Focus on niche markets without dominating any one segment
- Leveraging common expertise between divisions.
 

Group Profile.
Iliad Africa Limited focuses on sourcing, distributing, wholesaling and retailing general and specialised building materials. A range of customers from large-scale contractors and developers to do-it-yourself homeowners are serviced through 104 stores.

Following several years of strong organic and acquisitive growth, Iliad Africa has restructured into two focused divisions- general building materials and specialised building materials. Headed by seasoned professionals, this structure heightens our ability to leverage common pools of expertise, extends the depth of senior management, accelerates the process of succession planning and enables each division to focus on its core market.